WHAT STEVE JOBS DID WRONG!
w/ 'Wemen Ojo
Aside the accolades and commendations, couldn’t Apple’s Steve Jobs be wrong for one thing? I guess you wonder if I am a member of the Westboro Baptist Church, a fringe organization in Kansas that travels around USA protesting and picketing funerals of fallen American soldiers and high profile celebrities.WBC intends to demonstrate on Steve Jobs’ funeral as they did Michael Jackson. Pardon my digression.
“I want to put a ding in the universe.”
“I’m just a guy who probably should have been a semi-talented poet on the Left Bank. I got sort of side-tracked here.”
“Get hungry, be foolish.”
- STEVE JOBS
Steve Jobs was co-founder of Apple Computer, a company he started in a garage with his colleague at Hewlett Packard, Stephen Wozniak, a University of California dropout. Birds of a feather, you’d concur. Unfortunately, they got the strategy wrong, tying the Mac operating system to Apple hardware exclusively. Microsoft went in the other direction, licensing the MS-DOS operating system to every PC manufacturer.
Microsoft dominated the PC software industry, mopping a market share of 80% while Apple was left to munch the 20%. Wow! How did Bill Gates do the magic?
In 1981, a year after Apple went public having its share price rose from $22 to $29 first day, capitalizing the company at $1.2 billion, IBM introduced its first Personal Computers, using the MS-DOS operating system licensed by Microsoft. Within a year, IBM had exceeded Apple’s PC sales.
Jobs realized that if IBM and Microsoft continued in this trend, he’d be out of job, and Apple could be marginalized.
The troubled Jobs turned to John Sculley, a former Pepsi’s CEO. However, the alliance culminated into the birth of the Apple Computer company- the Apple Macintosh. That restored the status to an extent as Apple Mackintosh became a product leader in using the mouse to point and click on easily recognizable icons. However, this tale came to a disturbing end when Sculley removed Jobs from the company he had founded.
Just wondering, was this the shareholders’ unanimous decision? It couldn’t be John’s personal verdict.
The fired Jobs went to start up NeXT Computer plowing investor’s money in the tune of $250 million to it. It was a disappointment selling only 50,000 units. However, the $60 million he invested into Pixar Animation Studios, a computer –animated blockbusters paid out.
His prodigal sojourn led to the Apple overbite under the Sculley’s leadership as CEO. Apple’s market share plunged from 20% to 8%. Without hesitating, Sculley himself was booted out in 1993, and replaced by Michael Spindler who spindled its market share to just over 5%. The splindler used the exit door in 1996. The new CEO, Gil Amelio invited Jobs back to Apple as a consultant to help. No significant growth occurred, Amelio used the back door too, leaving Steve Jobs as interim CEO in 1997.This was The Second Coming of Steve Jobs.
Without being beaten the second time, Jobs became a born-again stripper; he stripped himself of NeXT operating system that he sold to Apple, severed loss-prone licensing agreements, and voila! The second coming birthed the new iMac.
iMac was ready for the internet and launched with the slogan “Chic Not Geek.” Steve Jobs with an eye for style and marketability sold this new machine significantly using good advertisement. It sold 278,000 units in its first 6 weeks, an achievement that Fortune magazine described as “one of the hottest computer launches ever.” The company’s share price doubled in less than a year. Steve Jobs dropped “interim” from his title 2000.
The rest is history.
More Info:
The Second Coming of Steve Jobs. Alan Deutschman ,
Steve Jobs: The Greatest Second Act in the History of Business. Jeffery S. Young.
Website: apple.com
Business The Ultimate Resource
Aside the accolades and commendations, couldn’t Apple’s Steve Jobs be wrong for one thing? I guess you wonder if I am a member of the Westboro Baptist Church, a fringe organization in Kansas that travels around USA protesting and picketing funerals of fallen American soldiers and high profile celebrities.WBC intends to demonstrate on Steve Jobs’ funeral as they did Michael Jackson. Pardon my digression.
“I want to put a ding in the universe.”
“I’m just a guy who probably should have been a semi-talented poet on the Left Bank. I got sort of side-tracked here.”
“Get hungry, be foolish.”
- STEVE JOBS
Steve Jobs was co-founder of Apple Computer, a company he started in a garage with his colleague at Hewlett Packard, Stephen Wozniak, a University of California dropout. Birds of a feather, you’d concur. Unfortunately, they got the strategy wrong, tying the Mac operating system to Apple hardware exclusively. Microsoft went in the other direction, licensing the MS-DOS operating system to every PC manufacturer.
Microsoft dominated the PC software industry, mopping a market share of 80% while Apple was left to munch the 20%. Wow! How did Bill Gates do the magic?
In 1981, a year after Apple went public having its share price rose from $22 to $29 first day, capitalizing the company at $1.2 billion, IBM introduced its first Personal Computers, using the MS-DOS operating system licensed by Microsoft. Within a year, IBM had exceeded Apple’s PC sales.
Jobs realized that if IBM and Microsoft continued in this trend, he’d be out of job, and Apple could be marginalized.
The troubled Jobs turned to John Sculley, a former Pepsi’s CEO. However, the alliance culminated into the birth of the Apple Computer company- the Apple Macintosh. That restored the status to an extent as Apple Mackintosh became a product leader in using the mouse to point and click on easily recognizable icons. However, this tale came to a disturbing end when Sculley removed Jobs from the company he had founded.
Just wondering, was this the shareholders’ unanimous decision? It couldn’t be John’s personal verdict.
The fired Jobs went to start up NeXT Computer plowing investor’s money in the tune of $250 million to it. It was a disappointment selling only 50,000 units. However, the $60 million he invested into Pixar Animation Studios, a computer –animated blockbusters paid out.
His prodigal sojourn led to the Apple overbite under the Sculley’s leadership as CEO. Apple’s market share plunged from 20% to 8%. Without hesitating, Sculley himself was booted out in 1993, and replaced by Michael Spindler who spindled its market share to just over 5%. The splindler used the exit door in 1996. The new CEO, Gil Amelio invited Jobs back to Apple as a consultant to help. No significant growth occurred, Amelio used the back door too, leaving Steve Jobs as interim CEO in 1997.This was The Second Coming of Steve Jobs.
Without being beaten the second time, Jobs became a born-again stripper; he stripped himself of NeXT operating system that he sold to Apple, severed loss-prone licensing agreements, and voila! The second coming birthed the new iMac.
iMac was ready for the internet and launched with the slogan “Chic Not Geek.” Steve Jobs with an eye for style and marketability sold this new machine significantly using good advertisement. It sold 278,000 units in its first 6 weeks, an achievement that Fortune magazine described as “one of the hottest computer launches ever.” The company’s share price doubled in less than a year. Steve Jobs dropped “interim” from his title 2000.
The rest is history.
More Info:
The Second Coming of Steve Jobs. Alan Deutschman ,
Steve Jobs: The Greatest Second Act in the History of Business. Jeffery S. Young.
Website: apple.com
Business The Ultimate Resource
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